Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.
This Because Pop Up
For the next three weeks, This Because has set up shop in Soho. Stocking only beautifully designed, sustainable products, you’ll find all kinds of gems. Like tote bags made from old bouncy castles. Or this beer made from bread waste. Pop in, have a peruse and say hello to the wonderful Zoë, the brains behind this fantastic business.
Find This Because at 18 Broadwick Street, London, W1F 8HS. Opening times: 10-8pm Monday – Saturday | 11 – 6 Sundays until 14th December.
Fairphone are on a mission: disrupt the mobile phone sector. No big deal, right? Whilst this may seems like a massive feat, competing with the Apples and Samsungs of the world, they’re totally doing it. With 60,000 phones of their first model sold – many of which were pre-ordered with a long wait time – it’s obvious that there’s demand.
“There’s this really smart scientist guy who said that people can learn a lot from dogs. He said that when someone you love walks through the door, even if it’s five times a day you should go totally insane with joy”.
For the next seven minutes do nothing but watch this film. It’s beautiful.
Here are two things I love: Twitter and Football. Together. Only 2 more days before the action starts.
North of the Sun
The Banff Mountain Film Festival world tour is currently making its rounds in the UK. Each year the World Tour curates the best mountain films to show – films that inspire and amaze in equal measure. My favourite by far was North of the Sun, a film about two friends who spend nine months surfing near the arctic circle, living off the land, free from technology, enjoying their own little piece of paradise.
BRSH Collective are a subscription toothbrush service. Such a genius idea, right? Rather than trying to remember to buy a new brush every couple of months, you get sent one in the post. But this isn’t just any old toothbrush. It’s made of bamboo, beautifully designed and is completely biodegradable. You can bury it in your garden when you’re done with it. My rasta toothbrush arrived in the post yesterday and it’s quite something. I love it.
Crimes Against The Tap
In an impressive integrated campaign Pret A Manger, a high street food chain, highlights all the things that make their coffee great. Adorned on the side of coffee cups are a rotation of various figures. These figures correspond with content on a Pret microsite.
The Things You Already Own
This video is worth 27 minutes and 53 seconds of your time. It’s more than a story about a brand doing something differently. It’s the story of a way of being; a life with more.
At a time of year where we are bombarded with messaging about buying and needing to own the latest and greatest things, Patagonia has emerged as a grounding force for people who value quality and the things they already own.
The Worn Wear initiative is incredibly refreshing. The idea that you’re buying something for life is the way it should be. Telling stories and creating emotive narratives around objects isn’t a new idea but it’s a powerful one. We all have items of clothing that we don’t want to get rid of. Ones that have traveled with us, been there for big moments, ones that carry a sentimental value. We keep these things. We treasure these things.
‘Made With’ by John Grant
John Grant is one of my heroes. He is a brilliant brand strategist, ideas generator and in the words of my boss Naresh, he’s a “one man think tank”. He is truly inspiring.
When I did my masters, John’s book The New Marketing Manifesto was on my required reading list at London School of Economics. Through various work projects at SI Camp I got the chance to meet John and work with him. And for the past six years our paths have always crossed. The past year in particular I’ve had the privilege of working with him at Pentagram where he helps out with various clients.