Every project is different in terms of what’s needed for insight, so I like to capture and share ones I have used recently in case others find them helpful. Here’s a little roundup of ones from this week:
Atlas of Emotions – This interactive tool categorises human emotions and responses. It’s super cool and useful for self-reflection and managing teams.
Connected Life Report – The content of this annual report isn’t as interesting than the data comparisons that you can do. If you explore year-on-year differences and geographical comparisons, there are a lot of nuggets (like Brits use ad blocking more than any other geography)
Similar Web – Handy for all those times you *wish* you had access to a client or competitors Google Analytics. Using a combination of sources, including partner website data and open source data, you can get a snapshot of how a website compares to others and other helpful data like referral sources and ad effectiveness.