Communications – Katee Hui

Brand Strategy Bingo

Brand strategies should be clear. Compelling. Deliberate. And yet, building one can sometimes feel like none of these things. Every agency, company, and strategist may have their own terms and jargon when building a brand strategy. This can also vary depending on what market you’re working in. I find this confusing, so I made a… Continue reading Brand Strategy Bingo

This is what a footballer looks like

Over the past 6 months, Hackney Laces has been working with Sisterhood, a brilliant social enterprise that builds confidence in young women, and London Football Journeys, a charity that uses film and football to strengthen communities. Through workshops and co-design sessions, Sisterhood has worked with the girls teaching them how to film and edit. And,… Continue reading This is what a footballer looks like

Nice and Equal

When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants… Continue reading Nice and Equal

Sage Project

Every day we’re bombarded with information about our food. From offers and nutritional claims to ingredient labels and on-pack information like sustainability credentials – it’s pretty hard to work out what’s important and what it actually means.

Eight Sensible Gifts

Cards Against Humanity loves the shock value. Their product is after all, a controversial card game, committing into words statements that are designed to offend. Its marketing stunts are no different. From selling literally a box bull shit, to selling fans a box of unknown (which 150,000 actually paid for) the game company has found its niche in surprising… Continue reading Eight Sensible Gifts

Red Trees

In addition to being a Pentagram partner, brilliant designer and all round inspiring person, with a huge heart, Marina willer also makes films. And her latest one is the the most personal story she’s ever told.

Greatest Good

Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of… Continue reading Greatest Good

Denali

“There’s this really smart scientist guy who said that people can learn a lot from dogs. He said that when someone you love walks through the door, even if it’s five times a day you should go totally insane with joy”. For the next seven minutes do nothing but watch this film. It’s beautiful.