Brand strategies should be clear. Compelling. Deliberate. And yet, building one can sometimes feel like none of these things. Every agency, company, and strategist may have their own terms and jargon when building a brand strategy. This can also vary depending on what market you’re working in. I find this confusing, so I made a… Continue reading Brand Strategy Bingo
Category: advertising
Nice and Equal
When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants… Continue reading Nice and Equal
Choose to care
The next time you can’t make a decision or you’re spoiled for choice, remember this: having choice is a privilege.
Pocket Money
“We asked some kids to do some chores. And then paid the girls less than the boys. Just like in the real world”.
The Kindness of Strangers
Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.
How can we get more women in the creative industry?
Woman are underrepresented in the creative industry. Study upon study shows gaps in pay; job function; seniority … I work at Nice and Serious. As a studio of 17 in London and 3 in New York, we have 6 women. 3 are in project management roles, 2 creatives and one in senior management. Whilst we are… Continue reading How can we get more women in the creative industry?
One Sweet World
At a time when our world feels more divided than united, Ben and Jerry’s have taken a stand calling everyone to come together. After all, love still trumps hate.
Sick Isn’t Weak
Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued… Continue reading Sick Isn’t Weak
An open world
Preach. (H/T Matt Harmer)
This Girl Can
Sport England’s latest campaign to get more girls playing sport has completely hit the mark. This Girl Can takes an honest, unapologetic approach aimed at empowering females to get involved in physical activity.