John Grant is one of my heroes. He is a brilliant brand strategist, ideas generator and in the words of my boss Naresh, he’s a “one man think tank”. He is truly inspiring.
When I did my masters, John’s book The New Marketing Manifesto was on my required reading list at London School of Economics. Through various work projects at SI Camp I got the chance to meet John and work with him. And for the past six years our paths have always crossed. The past year in particular I’ve had the privilege of working with him at Pentagram where he helps out with various clients.