When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants… Continue reading Nice and Equal
Category: Companies
The Kindness of Strangers
Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.
Eight Sensible Gifts
Cards Against Humanity loves the shock value. Their product is after all, a controversial card game, committing into words statements that are designed to offend. Its marketing stunts are no different. From selling literally a box bull shit, to selling fans a box of unknown (which 150,000 actually paid for) the game company has found its niche in surprising… Continue reading Eight Sensible Gifts
TaskRabbit
There are some services that that just make sense. Uber, for example, makes booking taxis effortless. Airbnb makes finding accommodation anywhere in the world incredibly simple. And now, TaskRabbit joins the list of companies that make life easier with a clever bit of tech.
The Things You Already Own
This video is worth 27 minutes and 53 seconds of your time. It’s more than a story about a brand doing something differently. It’s the story of a way of being; a life with more. At a time of year where we are bombarded with messaging about buying and needing to own the latest and… Continue reading The Things You Already Own
10 Years With Lee
We made this video at Pentagram to showcase some of the work that the partners do. This one features William Russell, an architect who is a very inspiring, very talented man. My eyes well up every time I watch this.
This Because
My good friend Zoe has just set up quite a brilliant thing: This Because. This Because is a website containing a carefully curated collection of products that are made resourcefully and help people live generously. It gives you a selection of products that aren’t just self-serving, products that benefit others in the process – be… Continue reading This Because
Wordweb, you’ve done good.
Despite years spent as an editor, I’m still pretty rubbish when it comes to spelling. There are a few words that get me every time, like: non-environmental (hyphenated or not?) and commitment (one t or two?). So I installed a brilliant tool called Wordweb, an app that lives on my desktop and lets me spot… Continue reading Wordweb, you’ve done good.