For the next three weeks, This Because has set up shop in Soho. Stocking only beautifully designed, sustainable products, you’ll find all kinds of gems. Like tote bags made from old bouncy castles. Or this beer made from bread waste. Pop in, have a peruse and say hello to the wonderful Zoë, the brains behind this fantastic business.
Find This Because at 18 Broadwick Street, London, W1F 8HS. Opening times: 10-8pm Monday – Saturday | 11 – 6 Sundays until 14th December.
My good friend Zoe has just set up quite a brilliant thing: This Because.
This Because is a website containing a carefully curated collection of products that are made resourcefully and help people live generously. It gives you a selection of products that aren’t just self-serving, products that benefit others in the process – be it sausages where a portion of the cost gets donated to impoverished areas, or upcycled purses that helps raise money for Women for Orphans and Widows. Products range from food to household items to clothing and each product tells the story of the cause and/or craft you’re supporting with your purchase.