Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.
Category: Brands
This Because Pop Up
For the next three weeks, This Because has set up shop in Soho. Stocking only beautifully designed, sustainable products, you’ll find all kinds of gems. Like tote bags made from old bouncy castles. Or this beer made from bread waste. Pop in, have a peruse and say hello to the wonderful Zoë, the brains behind… Continue reading This Because Pop Up
Fairphone 2
Fairphone are on a mission: disrupt the mobile phone sector. No big deal, right? Whilst this may seems like a massive feat, competing with the Apples and Samsungs of the world, they’re totally doing it. With 60,000 phones of their first model sold – many of which were pre-ordered with a long wait time – it’s obvious… Continue reading Fairphone 2
Denali
“There’s this really smart scientist guy who said that people can learn a lot from dogs. He said that when someone you love walks through the door, even if it’s five times a day you should go totally insane with joy”. For the next seven minutes do nothing but watch this film. It’s beautiful.
Get Ready
Here are two things I love: Twitter and Football. Together. Only 2 more days before the action starts.
North of the Sun
The Banff Mountain Film Festival world tour is currently making its rounds in the UK. Each year the World Tour curates the best mountain films to show – films that inspire and amaze in equal measure. My favourite by far was North of the Sun, a film about two friends who spend nine months surfing near… Continue reading North of the Sun
BRSH Collective
BRSH Collective are a subscription toothbrush service. Such a genius idea, right? Rather than trying to remember to buy a new brush every couple of months, you get sent one in the post. But this isn’t just any old toothbrush. It’s made of bamboo, beautifully designed and is completely biodegradable. You can bury it in… Continue reading BRSH Collective
Crimes Against The Tap
In an impressive integrated campaign Pret A Manger, a high street food chain, highlights all the things that make their coffee great. Adorned on the side of coffee cups are a rotation of various figures. These figures correspond with content on a Pret microsite.
The Things You Already Own
This video is worth 27 minutes and 53 seconds of your time. It’s more than a story about a brand doing something differently. It’s the story of a way of being; a life with more. At a time of year where we are bombarded with messaging about buying and needing to own the latest and… Continue reading The Things You Already Own
‘Made With’ by John Grant
John Grant is one of my heroes. He is a brilliant brand strategist, ideas generator and in the words of my boss Naresh, he’s a “one man think tank”. He is truly inspiring. When I did my masters, John’s book The New Marketing Manifesto was on my required reading list at London School of Economics. Through… Continue reading ‘Made With’ by John Grant