Communications Football Hackney Laces women

This is what a footballer looks like

Over the past 6 months, Hackney Laces has been working with Sisterhood, a brilliant social enterprise that builds confidence in young women, and London Football Journeys, a charity that uses film and football to strengthen communities.

Through workshops and co-design sessions, Sisterhood has worked with the girls teaching them how to film and edit. And, empowering them to tell their stories as female footballers.


Inspiration Projects I like

Hackney Neighbourhood Story

This rather beautiful video tells a story of craft and entrepreneurship in Hackney.

community Environment Government

Crimes Against the Environment

When I was a kid, my sister and I used to love Red Truck Tuesday. It was the day when a special red rubbish truck would go around the neighbourhood and collect peoples big unwanted items to divert them from landfill. Missy and I used to find all sorts of treasures just siting on the curb, including one of these:

Fisher Price Car

Events Hackney Laces

Hackney Laces Launch

It’s time. Time to celebrate with friends and family all that has become of Hackney Laces and let everyone know how they can get involved. Please come and bring along your friends x

community Hackney Laces

Meet Hackney Laces

I’d like to introduce you to Hackney Laces, a group of fabulous young women I have the privilege of spending time with. Speaking of fabulous women, the super talented and painfully modest Zoe Quirk made this video for us. In her spare time she edited hours of footage to make this little video as an introduction to Hackney Laces.

Football Hackney Laces

Hackney’s Newest Football Club

Beginning November 1st, I started a 7 week pilot for the project formerly known as ‘Just Another Football Club‘.

It took me a while to decide where I wanted to run the pilot – more importantly, which area lacked sport and community based opportunities for young women (between the ages of 13-17). I met with football folk in Hackney, Camden, Islington and Haringay. After meeting
Pete Blackwell, the London Manager for ‘Reachout!’ a mentoring charity, I was sold on Hackney.

Pete agreed to partner with me and provide pitch space at Petchey Academy where he runs Reachout FC.

Now that the 7 weeks have ended, I’m stoked to say that it has been a success.

Some numbers:

– 21 different players on the register, 10 who consistently come (3 or more weeks)

– 7 text messages, all from different players that read:
“You’ve been sent this message by  07xxxxxxxxx asking you to call them back as they are out of credit. (Normal  charges apply)”

– 4 players who have been there every single week. Amazing dedication.

– 3 brand new shiny players who have never kicked a ball in their life

– 2 weeks of standing outside Petchey when school got let out with flyers, spamming random school kids with leaflets about the session (note: this was on the advice of the school’s groundsman told me to stand outside at 330pm and hand out some info. He said this will be a surefire way to boost numbers. So this is what I did. I stuffed flyers into the hands of school kids with with my email and phone number. Aside from me feeling like a stereotypical overly-enthusiastic North American, it was good. Numbers doubled after doing so. Result.)

– 0 footballs/equipment of any sort lost (I’m pointing this out because it’s normally very rare)

One thing that really surprised me was despite some brutal weather, players would still rock up. As a footballer myself, I know all too well how demotivating it can be playing in the cold, wet British winter.

I could ramble on forever about all of the great stuff that has gone on in the pilot but I’ll stop here and save that for a later post.

Here’s what’s next:

– I’ll be continuing with the session, Tuesday nights at Petchey (working towards a friendly 7-aside match against a nice, beginner to intermediate level side)
– There’s a website on the way alongside the branding, partners and all that jazz
– The membership scheme will be finalised so you and anyone you know can become part-owner of this club for the tiny fee of £10 per year. What a bargain.
– I’m making a rota of footballers (male and female) come out and help with sessions.
– Getting a few of the older girls (16 year olds) on a coaching Level 1 course.

Special mentions:

Trying to get something off the ground is hardwork. Really. And without certain peoples’ support this would likely still be something I’d only dream about doing. So here is my first honour role of lovely people – and there will be plenty more to be added to this. It’s only the beginning.

– Naresh Ramchandani, who aside from having top notch football banter, basically convinced me to quit working for him to pursue this. Oh and did I mention he has re-named and branded it?
@nataliedoyle82 from the London FA for spreading the word
– Pete Blackwell and the crew at Reachout for being crazy helpful and encouraging.
– Orlando from Actis, my newly found mentor. He didn’t bat an eye lid when I pounced on him at a mentoring matchmaking night put on by Unltd.
– Keisha Graham Benjamin (her initials are KGB – funny, right?) for rallying together all the teenaged girls she knows in Hackney. Including multiple members of her family. And a few circus performers.

If you or anyone you know would like to get involved, please do get in touch!

Ps- I gave Glove Love to the team as a Christmas present. It was very well received.

PPs- Apologies for the pictures quality. They were taken on a borrowed Blackberry in the rain.

Football Hackney Laces

Fairtrade Footballs

When I was ordering kit for Laces CC a few weeks ago, I searched for ethical footballs. I was looking for something outside of the usual football suspects (Nike, Puma, Adidas), and I came across Fair Corp. After reading about their supply chain and their impressive values, I ordered 7 of their ‘Ethletic’ balls.

At first I was dubious as they came in a small box deflated. Once I put air into them, they looked and felt like standard footballs but were a bit bent out of shape. But then after a few kicks and knocks they were broken in and are just perfect. See?

The girls love the spots on them and I like telling people about them when I’m asked what make they are. If you’re ever in need of ethical fashion and sports equipment, have a look at Fair Corp. They’re good ‘uns.



Just Another Football Club

Since November 2010 I’ve had an idea brewing in my head. Often obsessing and sometimes losing sleep over it, this summer I finally got my act together and pitched it to Unltd (a fund for social entrepreneurs) for some start-up cash but mostly for something to kick me into action.

So (drumroll please) this is where I officially announce the beginning of Just Another Football Club. Yes, it’s exactly what the world needs. Another football club.

The idea is to create a community football club for girls between the ages of 13-17. The issue I’m trying to tackle is retaining girls in the game, as there is a really high drop off rate for girls in this bracket. And research has shown that this correlates with two things: a lack of funding for girls and women’s clubs and lack of support.

I’ve always solicited my friends for money via bake sales, pub quizzes, football tournaments, half marathons, and more, to help support the football teams I’ve coached and played for. While I love events and my very generous friends, there has to be a better more sustainable way.

The second issue, a lack of support, come from limited or no opportunities outside of actually playing the sport. Sport has been known to increase self-esteem, develop leadership skills, build relationships and much more but what if a player loses interest in playing – can they still be a part of the team?

The players will have opportunities to get involved in lots of different stuff – not just playing, but coaching refereeing, organising events and other activities.

To tackle these issues and create the best football club ever*, my goal is to build a football club that would be owned and supported by the community. This won’t be an FC, it will be a CC. A community club. Anyone can become a member for a £10 share. All members are equal. This membership lets people to help make club decisions, receive special offers and discounts at local shops as well help fund a grass roots football movement.

If you have ideas or skills to lend, know girls that want to get involved or just want to be one of the first members of the club, get in touch.

The pilot starts tonight and will run every Tuesday night for 6 weeks at Petchey Academy in Hackney from 6-7pm.

*solely my opinion, and likely mine alone.


Endless Sirens

(@Tymonk took this picture at Hackney Central at 5pm today)

I woke up this morning to a bbm message from a teammate from my football team warning me that Stokey was next. Then I received a broadcast that Hackney would be next.

What did this mean? It means that on day 3 of the London riots, first Tottenham, then Enfield and Brixton, now Hackney and other areas, my neighbourhood was next. She knows this because people she knows have been sending out broadcasts and rallying people to cause chaos across London. And she was right. As I headed home from work today around 5pm all of the shops on my high road were closed and there were police lingering around.

I don’t know why people are surprised by the riots. Don’t get me wrong – they are scary and violent and mostly unexpected. The Tottenham riot was shocking and happened following a peaceful protest. However, the ones that followed in Enfield and Brixton – and the now copy-cat crimes taking place all over London – this shouldn’t have come as a surprise at all.

While many people on the streets are youth, it’s not just youth (and in some cases it actually little kids!). It’s not just certain races or ethnicities and it’s not just specific areas. And there isn’t just one root cause. In fact most of it is for no reason at all. Boredom. Curiousity. Peer pressure. A cheap thrill.

Many media outlets and individuals across social media platforms condemn the rioting and try to prescribe the rioters’ motivation and in many instances unknowingly reveal one of the root causes of the unrest. This is the divisions within communities.  (Sidenote: some of the things people have said on Twitter have been appauling – racist and inciting violence in many cases).

The violence and damage which is now widespread is horrible, pointless and going to cost the communities loads. While containing the situations and arresting as many people as possible may make the streets temporarily a bit safer, the same underlying socio-economic divisions will remain.

There are very strong ‘us and them’ sentiments going around. And while there is a difference between rioters and non-rioters, like certain values and a moral compass, the people who are destroying our communities, our neighbourhoods, our high streets are also part of our community. We share bus routes and sidewalks, we share GP surgeries and MPs.

While throwing petrol bombs and looting shops has never achieved anything, neither has ignoring a problem. It always find a way of resurfacing.

As this chaos will undoubtedly continue over the next little while, please all take care x