When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants than female. This is a reflection of the industry but it shouldn’t define the industry or be accepted. So, Nice and Equal was born as an experiment to understand what some of the underlying issues were and if there was anything we could do to fix this.