The next time you can’t make a decision or you’re spoiled for choice, remember this: having choice is a privilege.
Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued by the same types of stories.
Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of different industries.
In recent years charities and other cause based organisations have used the act and cost of buying a cup of coffee as a metric for change. Donate your cup of coffee to <insert charity here>. For the amount you spend on a coffee each morning you could <insert outcome for person here>. It’s a nice hook, people can relate to it. It’s a moderately simple sacrifice for a better good. However it has also become so overused as a marketing hook that the effect can be lost.
There’s a proverb that gets used a lot in community development: “give a man a fish and you’ll feed him for a day; teach a man to fish and you’ll feed him for a lifetime.” Canadian based company Lucky Iron Fish inadvertently subvert this saying with their simple yet life-changing tool – a fish capable of supplying a family with 75% of their daily iron intake. By purchasing one lucky iron fish, two families in Cambodia will be given a fish of their own to drop into a pot whilst cooking, facilitating the release of iron into their meal.
Sport England’s latest campaign to get more girls playing sport has completely hit the mark. This Girl Can takes an honest, unapologetic approach aimed at empowering females to get involved in physical activity.
This is my grandma. At 84 years young, she spends her days running a little restaurant in Kwun Tong called TH Vegetarian.