Useful and free digital tools

Born from requests from friends, clients and collaborators, I’ve compiled a resource that lists some of the best free online tools to use for publishing, social media, measurement and market analysis. There are *so*┬ámany companies providing services and my list is not an exhaustive one. It’s just some tools that I find useful in the… Continue reading Useful and free digital tools

How Not to Do Online PR

  When this tweet appeared in my twitter stream I thought it was a joke.Then upon further investigation it really wasn’t. The barbarian beer house in London is after Chinese people to attend an event. And you can see they’re asking a lot of people who they presume are Chinese or have a Chinese audience.

Measuring the Impact of Social Media

I went to the Social Media Influence conference today and overall it was a really good event, with lots of different brands, companies and people talking about how Social Media has enriched their activities. There were some great virals shown, like the Starbucks Red project video shown by their Digital Director Alexandra Wheeler. There were… Continue reading Measuring the Impact of Social Media