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advertising Canada Charity

Sick Isn’t Weak

Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued by the same types of stories.

Categories
Charity Communications Digital

Greatest Good

Greatest Good

Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of different industries.

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Charity community Food Projects I like

A better way of giving

 

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The holiday season has become saturated with stuff. Shiny, new, novel stuff. Increasingly so, the spirit of giving gets lost in a consumption–driven, sale seeking madness, fuelled by cheap chocolate and festive flavoured hot drinks. We forget that a huge part of Christmas is generosity.

Categories
Charity community CSR

The Thing About Charities

Dan Pallotta, great talk.

In my limited six year existence working in the charity sector, I can relate to and agree with the vast majority of points covered in this TED talk.

Very often when I would tell people I worked for a charity they’d asked me if I worked as a volunteer. When I would reply by saying that I was actually employed by the charity, then a debate would start where I would told I should work for free because it’s for a cause and peoples’ donations shouldn’t go to a salary or overhead costs, and if I cared enough the money wouldn’t be important, and blah blah blah. This conversation happened again and again, almost like clockwork. So I copped out and started telling people I was a football coach. It saved me the speech.

 

Categories
community Football Projects I like

Bloody Loyalty

I’ve met some fiercely loyal supporters of football clubs. Ones that have tattoos of, have named children after, and would do just about anything for their club. Intense. And emosh.

This begs the question: what would you do for your club? Would you give some blood? (I would)

Categories
Football

Gary Neville, you legend.

As certain teammates of footballer Gary Neville make headlines for their off the pitch activities, not limited to failed super injunctions and hookups with prostitutes, Neville is currently in the spotlight (and worthy of it) for some of the good he’s done and for his imminent retirement from professional football.

Neville, who has the most caps for a right back for the England squad, and who was captain of Manchester United’s captain for five years, played his last match tonight at Old Trafford. His testimonial match versus Juventus saw the reunion of other footballing legends, like David Beckham and Peter Schmeichel, to play alongside Neville in his final game.

Apart from his football skills and sport legacy, Neville deserves kudos for his green credentials. Yes, he’s quite environmentally sound. Not so long ago he was granted planning permission for building an eco-bunker. And for his testimonial match tonight, he insisted that the entire match – from the floodlights to the energy used for boiling water for tea – come from wind energy. It was one of the first ever football matches powered by wind energy. Also, something that deserves a mention is the fact that some of the £2 million raised tonight will be donated to charity. Good stuff Gary, way to be an actual role model.

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