Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued by the same types of stories.
Two days into my Hong Kong experience I kept receiving messages from people in the form of voice memos sent over WhatsApp. My first reaction was that this was an incredibly lazy way of texting. And now it’s pretty much all I do. It’s efficient, quick and kind of like a better way of leaving a voicemail. One that doesn’t ask you to dial into a system and push buttons to hear the message.