Brand strategies should be clear. Compelling. Deliberate. And yet, building one can sometimes feel like none of these things.
Every agency, company, and strategist may have their own terms and jargon when building a brand strategy. This can also vary depending on what market you’re working in. I find this confusing, so I made a lexicon of some of these seemingly interchangeable terms.
This is not exhaustive so please send me other terms to know to add to this.
When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants than female. This is a reflection of the industry but it shouldn’t define the industry or be accepted. So, Nice and Equal was born as an experiment to understand what some of the underlying issues were and if there was anything we could do to fix this.
The next time you can’t make a decision or you’re spoiled for choice, remember this: having choice is a privilege.
“We asked some kids to do some chores. And then paid the girls less than the boys. Just like in the real world”.
Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.
Woman are underrepresented in the creative industry. Study upon study shows gaps in pay; job function; seniority …
I work at Nice and Serious. As a studio of 17 in London and 3 in New York, we have 6 women. 3 are in project management roles, 2 creatives and one in senior management. Whilst we are above industry average, we know there’s so much more to do. There’s also so much more we need to understand about the issue. Why aren’t we getting more job applications from women? How can we attract women to both us as an agency and the industry as a whole?
At a time when our world feels more divided than united, Ben and Jerry’s have taken a stand calling everyone to come together. After all, love still trumps hate.
Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued by the same types of stories.
Preach.
(H/T Matt Harmer)
Sport England’s latest campaign to get more girls playing sport has completely hit the mark. This Girl Can takes an honest, unapologetic approach aimed at empowering females to get involved in physical activity.