How Not to Do Online PR

  When this tweet appeared in my twitter stream I thought it was a joke.Then upon further investigation it really wasn’t. The barbarian beer house in London is after Chinese people to attend an event. And you can see they’re asking a lot of people who they presume are Chinese or have a Chinese audience.

Why Football Matters

Using football as a medium to appeal to the masses is a very clever thing to do. WWF teamed up with Brazilian agency Grey 141 to raise awareness of deforestation in Brazil. Every four minutes the equivalent of a football field is clear cut, so what better medium to use than a football field to… Continue reading Why Football Matters

30 Reasons

30 reasons is a month long email poster campaign that aims to encourage people to vote for Obama. This is one of my favourite amongst the lot, although there are *so* many great ones. Well done 30 reasons for helping re-elect President Obama. What a relief that is.

One Year and 8 Months Doing The Green Thing

When I first came across Do The Green Thing, my first thought was was ‘Wow. They’re brilliant’. My second was ‘I want to work there’. I *patiently* waited for about 2 and a half years, always keeping tabs on their content and website, hoping one day I’d be able to join their team. That day… Continue reading One Year and 8 Months Doing The Green Thing

Stop the Meter. Please.

As a person who a) plans to return to Canada in the not so distant future and b) has spent the past 4 years working in the internet realm this whole “Metered Internet Use” legislation being thrown around in Canada is pretty scary. The Canadian Radio-television and Telecommunications Commission (CRTC) has passed a ruling that… Continue reading Stop the Meter. Please.