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Charity London Social Innovation

Coffee with a conscience

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In recent years charities and other cause based organisations have used the act and cost of buying a cup of coffee as a metric for change. Donate your cup of coffee to <insert┬ácharity┬áhere>. For the amount you spend on a coffee each morning you could <insert outcome for person here>. It’s a nice hook, people can relate to it. It’s a moderately simple sacrifice for a better good. However it has also become so overused as a marketing hook that the effect can be lost.

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Inspiration Projects I like

Hackney Neighbourhood Story

This rather beautiful video tells a story of craft and entrepreneurship in Hackney.