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community Hamilton Projects I like

This is Jed

Hamilton, Ontario is my hometown. It’s famous for a lot of things, like producing 60% of Canada’s Steel, being home to Dundurn Castle and for having the first ever Tim Horton’s shop.

It is now also known for being the home of Jed. Jed is our dancing man. I hope if you’re ever in steel town you get to meet him.

This film was made by Human Stories, two guys who believe everyone has a story to tell and share.

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Brands Charity Environment Projects I like Social Media

Why Football Matters

Using football as a medium to appeal to the masses is a very clever thing to do.

WWF teamed up with Brazilian agency Grey 141 to raise awareness of deforestation in Brazil. Every four minutes the equivalent of a football field is clear cut, so what better medium to use than a football field to show the damage? And then of course hijack four minutes of a game to show the real rate of clear cutting.

It’s a brilliant stunt – and¬†apparently¬†led to an increase of 73% traffic to WWF’s website.

PS – Another brilliant Brazilian Football thing is the team that lost their red stripes until enough blood was donated to their local blood bank.

Categories
Projects I like

Symmetry

This lovely video made by Everynone has just won the Grand Prize the 2012 Vimeo awards. And you can see why.