Tag: Equality

Pocket Money

“We asked some kids to do some chores. And then paid the girls less than the boys. Just like in the real world”.

How can we get more women in the creative industry?

Woman are underrepresented in the creative industry. Study upon study shows gaps in pay; job function; seniority …

I work at Nice and Serious. As  a studio of 17 in London and 3 in New York, we have 6 women. 3 are in project management roles, 2 creatives and one in senior management. Whilst we are above industry average, we know there’s so much more to do. There’s also so much more we need to understand about the issue. Why aren’t we getting more job applications from women? How can we attract women to both us as an agency and the industry as a whole?

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