Bloody Loyalty

I’ve met some fiercely loyal supporters of football clubs. Ones that have tattoos of, have named children after, and would do just about anything for their club. Intense. And emosh.

This begs the question: what would you do for your club? Would you give some blood? (I would)

EC Vitória, a Brazilian football team is putting this question to the test. In an effort to encourage more people to donate blood, the team which normally sport a red and black kit have started wearing black and white. They’ll only have their red stripes returned once a certain amount of blood has been donated by their fans. Genius, right?

(Spotted on GOOD)

1 Comment

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  1. Awesome!!! Absolutely Clever!

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