I just spent some time back in my hometown Hamilton, Ontario and I saw these adverts all over the bus stops and on billboards around the city.
Last month, I helped design World Tap Water Week with Green Thing, so was very cool to see tap water adverts all over.
In March 2009, the Federation of Canadian Municipalities strongly encouraged that: “All municipalities to phase out the sale and purchase of bottled water at their own facilities where appropriate, and where potable water is available and that municipalities be urged to develop awareness campaigns about the positive benefits and quality of municipal water supplies“. Apparently, the Province of Ontario has the world’s highest standards of drinking water.
It’ll be really interesting to see how bottled water phases out of cities- and how other municipalities will market their drinking water. Nice one Hamilton.