With the internet killing so many printed papers, the race for titles attracting readers is on. And Quartz have nailed it.
Author: katee
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Eight Sensible Gifts
Cards Against Humanity loves the shock value. Their product is after all, a controversial card game, committing into words statements that are designed to offend. Its marketing stunts are no different. From selling literally a box bull shit, to selling fans a box of unknown (which 150,000 actually paid for) the game company has found its niche in surprising and delighting fans.
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Red Trees
In addition to being a Pentagram partner, brilliant designer and all round inspiring person, with a huge heart, Marina willer also makes films. And her latest one is the the most personal story she’s ever told.
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Fairphone 2
Fairphone are on a mission: disrupt the mobile phone sector. No big deal, right? Whilst this may seems like a massive feat, competing with the Apples and Samsungs of the world, they’re totally doing it. With 60,000 phones of their first model sold – many of which were pre-ordered with a long wait time – it’s obvious that there’s demand.
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Hackney Laces, 4 years on
Each year when I reflect on Hackney Laces, I’m still astonished we’ve made it this far. 4 years and we still exist! I hope that this feeling never goes away because there’s still so much work to be done. In keeping with tradition, I’ll share what we’ve learned over the past year.
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OLIO
In my last year of highschool, some friends and I volunteered at a soup kitchen in downtown Hamilton. One evening I served a man who said “You can only be sure of two things in life: one, you need to eat and two, you’re going to die. So be sure that when you’re older you work in the food or funeral sector. That way you’ll be sorted for life”. It was incredibly sage advice that I’ve never forgotten (and I do indeed work in the food sector now).
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Amazing Alice
In a few short weeks, the Laces family will be saying goodbye to Alice. And that’s ok because Alice is moving on. First she’s going to America on a soccer scholarship. Then, the world is hers for the taking. Mark my words (you heard it here first) Alice is going places and where ever those places are, she’ll make them better through her compassion and her infectious energy for life and learning. There’s needs to be a stronger synonym for the word proud so I can use it here. That’s how I feel.
Big thanks to director Miles Langley and photographer Philippa Langley who came along to our Tuesday night kick about to shoot this.
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Greatest Good
Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of different industries.
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Denali
“There’s this really smart scientist guy who said that people can learn a lot from dogs. He said that when someone you love walks through the door, even if it’s five times a day you should go totally insane with joy”.
For the next seven minutes do nothing but watch this film. It’s beautiful.
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Coffee with a conscience
In recent years charities and other cause based organisations have used the act and cost of buying a cup of coffee as a metric for change. Donate your cup of coffee to <insert charity here>. For the amount you spend on a coffee each morning you could <insert outcome for person here>. It’s a nice hook, people can relate to it. It’s a moderately simple sacrifice for a better good. However it has also become so overused as a marketing hook that the effect can be lost.