My good friend Zoe has just set up quite a brilliant thing: This Because.

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This Because is a website containing a carefully curated collection of products that are made resourcefully and help people live generously. It gives you a selection of products that aren’t just self-serving, products that benefit others in the process – be it sausages where a portion of the cost gets donated to impoverished areas, or upcycled purses that helps raise money for Women for Orphans and Widows. Products range from food to household items to clothing and each product tells the story of the cause and/or craft you’re supporting with your purchase.

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I got these earrings, for example (as a user experience exercise, of course) and they’re ace. Handmade from recycled cotton saris by People Tree, proceeds from the sale of these earrings help disadvantaged communities gain skills and training.

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Check out This Because and do help spread the love – it’s really a better way to buy.