Hamilton, Ontario is my hometown. It’s famous for a lot of things, like producing 60% of Canada’s Steel, being home to Dundurn Castle and for having the first ever Tim Horton’s shop.
It is now also known for being the home of Jed. Jed is our dancing man. I hope if you’re ever in steel town you get to meet him.
This film was made by Human Stories, two guys who believe everyone has a story to tell and share.
Using football as a medium to appeal to the masses is a very clever thing to do.
WWF teamed up with Brazilian agency Grey 141 to raise awareness of deforestation in Brazil. Every four minutes the equivalent of a football field is clear cut, so what better medium to use than a football field to show the damage? And then of course hijack four minutes of a game to show the real rate of clear cutting.
It’s a brilliant stunt – and apparently led to an increase of 73% traffic to WWF’s website.
PS – Another brilliant Brazilian Football thing is the team that lost their red stripes until enough blood was donated to their local blood bank.
This lovely video made by Everynone has just won the Grand Prize the 2012 Vimeo awards. And you can see why.