Tag: Brazil

Immortal Fans

Do you love your football club enough to want your organs to live on in another fan once you pass? The passion of your support would live on in the person who receives your organs. You’d be an immortal fan. “Promise your heart will beat for another fan”. Genius.

This is yet another amazing campaign that uses football to make a real difference – and most of these ideas seem to stem from famous footballing nation, Brazil. For example, this team that lost it’s stripes to encourage blood donations and this team that pulled off a stunt to show the rate of deforestation in Brazil.

Ps- Hat tip to Jess Lamond for sharing

Tags Brazil, organ donation

Brands Charity Environment Projects I like Social Media

Why Football Matters

Using football as a medium to appeal to the masses is a very clever thing to do.

WWF teamed up with Brazilian agency Grey 141 to raise awareness of deforestation in Brazil. Every four minutes the equivalent of a football field is clear cut, so what better medium to use than a football field to show the damage? And then of course hijack four minutes of a game to show the real rate of clear cutting.

It’s a brilliant stunt – and apparently led to an increase of 73% traffic to WWF’s website.

PS – Another brilliant Brazilian Football thing is the team that lost their red stripes until enough blood was donated to their local blood bank.

Tags Brazil, Commercial, Football, video, WWF

community Football Projects I like

Bloody Loyalty

I’ve met some fiercely loyal supporters of football clubs. Ones that have tattoos of, have named children after, and would do just about anything for their club. Intense. And emosh.

This begs the question: what would you do for your club? Would you give some blood? (I would)