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With the internet killing so many printed papers, the race for titles attracting readers is on. And Quartz have nailed it.

Quartz is an American business news publication. As a digital-only publication, it’s obvious a great deal of thought has gone it to their app. The experience of reading the news on Quartz is akin to texting, like you’re in conversation with someone – complete with emojis and the occasional gif. It’s a brilliant piece of interaction design.