Category: Companies

Nice and Equal

When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants than female. This is a reflection of the industry but it shouldn’t define the industry or be accepted. So, Nice and Equal was born as an experiment to understand what some of the underlying issues were and if there was anything we could do to fix this.

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The Kindness of Strangers

Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.

Eight Sensible Gifts

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Cards Against Humanity loves the shock value. Their product is after all, a controversial card game,  committing into words statements that are designed to offend.  Its marketing stunts are no different. From selling literally a box bull shit, to selling fans a box of unknown (which 150,000 actually paid for) the game company has found its niche in surprising and delighting fans.

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TaskRabbit

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There are some services that that just make sense. Uber, for example, makes booking taxis effortless. Airbnb makes finding accommodation anywhere in the world incredibly simple. And now, TaskRabbit joins the list of companies that make life easier with a clever bit of tech.

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The Things You Already Own

This video is worth 27 minutes and 53 seconds of your time. It’s more than a story about a brand doing something differently. It’s the story of a way of being; a life with more.

At a time of year where we are bombarded with messaging about buying and needing to own the latest and greatest things, Patagonia has emerged as a grounding force for people who value quality and the things they already own.

The Worn Wear initiative is incredibly refreshing. The idea that you’re buying something for life is the way it should be. Telling stories and creating emotive narratives around objects isn’t a new idea but it’s a powerful one. We all have items of clothing that we don’t want to get rid of. Ones that have traveled with us, been there for big moments, ones that carry a sentimental value. We keep these things. We treasure these things.

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10 Years With Lee

We made this video at Pentagram to showcase some of the work that the partners do. This one features William Russell, an architect who is a very inspiring, very talented man. My eyes well up every time I watch this.

This Because

My good friend Zoe has just set up quite a brilliant thing: This Because.

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This Because is a website containing a carefully curated collection of products that are made resourcefully and help people live generously. It gives you a selection of products that aren’t just self-serving, products that benefit others in the process – be it sausages where a portion of the cost gets donated to impoverished areas, or upcycled purses that helps raise money for Women for Orphans and Widows. Products range from food to household items to clothing and each product tells the story of the cause and/or craft you’re supporting with your purchase.

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Wordweb, you’ve done good.

Despite years spent as an editor, I’m still pretty rubbish when it comes to spelling. There are a few words that get me every time, like: non-environmental (hyphenated or not?) and commitment (one t or two?). So I installed a brilliant tool called Wordweb, an app that lives on my desktop and lets me spot check spelling and access a thesaurus. Perfect, right?

Sadly, today Wordweb and I had a falling out. A little box came up asking me how many times a year I fly. Being the honest person I am, I self reported the third option: 2 return flights. I went home for my mum’s wedding in the summer and home for the Christmas holidays. Bad, I know. (In my defense I hadn’t been home in years!)

Then this box appeared:

Oh the shame. And of course the irony and given I work in sustainability for an environmental charity.

Shut out of my favourite super useful tool because of my carbon footprint. I deserve it, really.

It’s quite a genius setup and I really admire wordweb for this. Create a fabulously addictive and helpful service and then take it away from excess carbon emitters. And use a portion of the profit to contribute to environmental causes. More and more businesses are walking the talk and holding their values close to their business model.

So from this ordeal (yes, it has been an ordeal for me) I now know to lie when self-reporting behaviour. Just kidding.

I’ve learned to read the fine print more often – this was outlined in their T&C’s and I bow my head in shame for not fully reading through them. I’ve also learned that it is this sort of awareness raising, frustration building experience makes people think. Some will pay the 20 -some odd pound subscription and just get on with it. And others may think twice about their environmental impact. And then of course there’s the third type of person –  those that will find a way around it. Regardless, kudos Wordweb, rather oddly, you’ve made my day.