Every day we’re bombarded with information about our food. From offers and nutritional claims to ingredient labels and on-pack information like sustainability credentials – it’s pretty hard to work out what’s important and what it actually means.
Cards Against Humanity loves the shock value. Their product is after all, a controversial card game, committing into words statements that are designed to offend. Its marketing stunts are no different. From selling literally a box bull shit, to selling fans a box of unknown (which 150,000 actually paid for) the game company has found its niche in surprising and delighting fans.
Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of different industries.
“There’s this really smart scientist guy who said that people can learn a lot from dogs. He said that when someone you love walks through the door, even if it’s five times a day you should go totally insane with joy”.
For the next seven minutes do nothing but watch this film. It’s beautiful.
Recently, I’ve been working on a few different writing projects. Only 15 days in to October, I’ve written more than 60,000 words this month. That’s six times the length of my dissertation. Wowza.
In writing so much I have come across a couple of tools that have transformed the way I work and the way I edit my work. These are Writer Pro and Poetica.
Beginning with Writer Pro, this professional writing software is genius. Firstly, it offers a full screen mode that’s hard to exit. This keeps all kinds of Buzzfeed/Twitter/Pinterest procrastinating at bay. There’s only a single blank screen in front of you. That is all.
Two days into my Hong Kong experience I kept receiving messages from people in the form of voice memos sent over WhatsApp. My first reaction was that this was an incredibly lazy way of texting. And now it’s pretty much all I do. It’s efficient, quick and kind of like a better way of leaving a voicemail. One that doesn’t ask you to dial into a system and push buttons to hear the message.