Ok, so this new ad for SickKids is full on. But it’s also a nice break of convention. Heart-breaking stories, photos of people suffering, stats about all the injustices in this world – whilst are very important to share – end up getting lost in a sea of other really great, worthy causes because people are fatigued by the same types of stories.
Category: Charity (page 1 of 2)
Greatest Good is really lovely example of 21st century giving. The web platform offers anyone expert advice from inspiring, smart people in exchange for donations to charities of their choosing. Set up by a group of friends who work in tech, media and marketing, the platform offers access to a huge range of advisors spanning loads of different industries.
The holiday season has become saturated with stuff. Shiny, new, novel stuff. Increasingly so, the spirit of giving gets lost in a consumption–driven, sale seeking madness, fuelled by cheap chocolate and festive flavoured hot drinks. We forget that a huge part of Christmas is generosity.