Moving the Goalposts

For International Women’s Day, the amazing folks at Girls on Film are putting on an evening of female football films, including the cult classic Bend it Like Beckham. There’s also a panel discussion where I’ll be speaking about the Laces, alongside documentary film maker Fleur Cousens who’ll be talking about her latest project Who Moved the Goalposts. Come along!

Nice and Equal

When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants than female. This is a reflection of the industry but it shouldn’t define the industry or be accepted. So, Nice and Equal was born as an experiment to understand what some of the underlying issues were and if there was anything we could do to fix this.

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Choose to care

The next time you can’t make a decision or you’re spoiled for choice, remember this: having choice is a privilege.

Pocket Money

“We asked some kids to do some chores. And then paid the girls less than the boys. Just like in the real world”.

Ratrace Coast to Coast

Whenever May approaches there’s always the question of what to do in the football off season — those three long months of pre-season but no games.

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The Kindness of Strangers

Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.

Laces Community Club

There are 146 numbers saved in my phone with the prefix ‘JAFC’ — Just Another Football Club. When I set up Hackney Laces 6 years ago, that’s what we were. A single club for girls in my borough. And now it’s morphed in to so much more.

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If I could tell you

This beautiful little film made by Aram Atkinson manages to capture Canada – in about 90 seconds.

How can we get more women in the creative industry?

Woman are underrepresented in the creative industry. Study upon study shows gaps in pay; job function; seniority …

I work at Nice and Serious. As  a studio of 17 in London and 3 in New York, we have 6 women. 3 are in project management roles, 2 creatives and one in senior management. Whilst we are above industry average, we know there’s so much more to do. There’s also so much more we need to understand about the issue. Why aren’t we getting more job applications from women? How can we attract women to both us as an agency and the industry as a whole?

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Sage Project

Every day we’re bombarded with information about our food. From offers and nutritional claims to ingredient labels and on-pack information like sustainability credentials – it’s pretty hard to work out what’s important and what it actually means.

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