Some useful tools

Every project is different in terms of what’s needed for insight, so I like to capture and share ones I have used recently in case others find them helpful. Here’s a little roundup of ones from this week:

Atlas of Emotions – This interactive tool categorises human emotions and responses. It’s super cool and useful for self-reflection and managing teams.

Connected Life Report – The content of this annual report isn’t as interesting than the data comparisons that you can do. If you explore year-on-year differences and geographical comparisons, there are a lot of nuggets (like Brits use ad blocking more than any other geography)

Similar Web – Handy for all those times you *wish* you had access to a client or competitors Google Analytics. Using a combination of sources, including partner website data and open source data, you can get a snapshot of how a website compares to others and other helpful data like referral sources and ad effectiveness.

A Visit from Alex Scott

Alex Scott has long been a hero of mine. The number of barriers she’s smashed through in football, in media and in her life is remarkable. So you can imagine the sheer giddiness I felt when she came along to Laces to surprise the girls (one her day off which I might add, making her even more of a legend).

Thank you so much to the Female Lead for making this happen.

Warm up to the World Cup

At Laces this week Portia Ferrari and Glamour magazine to share what life is like as a female footballer and being in the team. The interest in women’s football ahead of the World Cup is growing, and it’s so exciting.

This is what a footballer looks like

Over the past 6 months, Hackney Laces has been working with Sisterhood, a brilliant social enterprise that builds confidence in young women, and London Football Journeys, a charity that uses film and football to strengthen communities.

Through workshops and co-design sessions, Sisterhood has worked with the girls teaching them how to film and edit. And, empowering them to tell their stories as female footballers.

 

Moving the Goalposts

For International Women’s Day, the amazing folks at Girls on Film are putting on an evening of female football films, including the cult classic Bend it Like Beckham. There’s also a panel discussion where I’ll be speaking about the Laces, alongside documentary film maker Fleur Cousens who’ll be talking about her latest project Who Moved the Goalposts. Come along!

Nice and Equal

When I joined Nice and Serious, out of twenty people I was one of four women. It seemed strange to me that an agency that’s so values driven in their work would have such a gender imbalance. After speaking to the team about it, I was told that we get so many more male applicants than female. This is a reflection of the industry but it shouldn’t define the industry or be accepted. So, Nice and Equal was born as an experiment to understand what some of the underlying issues were and if there was anything we could do to fix this.

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Choose to care

The next time you can’t make a decision or you’re spoiled for choice, remember this: having choice is a privilege.

Pocket Money

“We asked some kids to do some chores. And then paid the girls less than the boys. Just like in the real world”.

The Kindness of Strangers

Not only is this heartwarming, it’s a glimpse at how the media landscape is changing. Long-form content commissioned by a brand with no obvious product placement or mention. Clever.

Laces Community Club

There are 146 numbers saved in my phone with the prefix ‘JAFC’ — Just Another Football Club. When I set up Hackney Laces 6 years ago, that’s what we were. A single club for girls in my borough. And now it’s morphed in to so much more.

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